Report Overview
The CRM analytics are widely been adopted by businesses
across a broad spectrum of verticals mentioned in the report such as Banking,
Financial Services, and Insurance (BFSI), retail & wholesale,
telecommunication & IT, healthcare & life sciences, manufacturing,
energy & utilities, media & entertainment, and transportation &
logistics, hospitality, other verticals too.
The complete CRM analytics market analysis consists of
evaluating various types, deployment model, end users, verticals and regions.
The overall market size is found by adding up the individual market size of all
the types including Marketing Analytics, Customer Analytics, Sales Analytics,
Contact Center Analytics, and Web & Social Media Analytics.
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The CRM analytics solutions are currently offered by
numerous vendors such as IBM, Oracle, Microsoft, Salesforce Inc., SAP AG and
others. These vendors are offering the CRM analytics solutions over on-premise
and cloud as a standalone solution as well as integrated in the CRM suit.
Today the prime concern in the CRM analytics market is
regarding the data security and privacy. To meet this major concern of the
customers, CRM analytics vendors as well as resellers, systems integrators, and
data center operators have been working together to make sure that CRM
analytics are delivered easily with maximum security and customization. The CRM
analytics vendors are also engaged in delivering advanced analytical solution
with lower cost to enhance the business ROI.
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The report is
expected to help the market leaders/new entrants in this market in the
following ways:
1. This report segments the CRM analytics market into types,
covering this market comprehensively. The report provides the closest
approximations of the revenue numbers for the overall market and the
sub-segments. The market numbers are further split across the verticals, end
users, deployment model, and regions.
2. This report will help them better understand the
competitors and gain more insights to better position their business. There is
a separate section on competitive landscape that includes competitors ecosystem
and their roles in the market. Besides, there are company profiles of the top
10 players in this market. In this section, market internals are provided that
can put them ahead of the competitors.
3. The report helps them to understand the overall growth of
the market. The report provides information and analysis of key market drivers,
restraints, challenges, and opportunities.
Table of Contents:
1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.4 MARKETS COVERED 15
1.4.1 YEARS CONSIDERED FOR THE STUDY 15
1.5 CURRENCY 16
1.6 LIMITATION 16
1.7 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 MARKET SIZE ESTIMATION 18
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.3 MARKET SHARE ESTIMATION 22
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