Broadcast switcher is the key hardware component of video
transmission process, as it is used for switching various video and
audio signals coming from different sources. Broadcasters, with the help
of switches, can select the source of video feed, transmit it over
channels and make broadcasting process more efficient. Switches are
integral part of the broadcasting industry to such an extent that
without switches, it is impossible to achieve a fully integrated
television and video production.
The major drivers for the growth of the broadcast switchers market
are shift from analog to digital broadcasting, rise in consumer’s
demand for high-quality video content, global adoption of HD and rise in
number of digital channels. On the other hand, huge capital cost
required while establishing new broadcast facilities, high cost of
broadcasting equipments such as cameras, cables, audio video mixers etc.
and absence of standardized process in content distribution may hamper
the growth of broadcast switchers market. Emerging markets such as China
& India and advanced technologies such as 4k(ultra HD) and further
digitization to 3D are big opportunities for broadcast switchers market.
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